Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

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Ever been caught up in a conversation about books and felt yourself cringe over your literary blind spots? A foundational feminist text, Simone de Beauvoir's treatise The Second Sex marked a watershed moment in feminist history and gender theory. The rebellious Randle McMurphy is this story’s de facto hero, and his clashes with the notorious Nurse Ratched have not only inspired a host of spin-offs but arguably a whole movement of fiction related to mental health. From the author of The Reluctant Fundamentalist (2007) and the Booker-shortlisted Exit West (2017), Hamid borrows a clever conceit from Kafka's Metamorphosis to imaginatively consider race and racism through the character of Anders, a white man living in a small US town, who wakes up one morning to find his skin has turned dark. Liberation Day's nine stories consider human connection, power, enslavement and oppression with Saunders' trademark deadpan humour and compassion.

Turbulence causes them to bond and confess their hopes and fears, and an emergency landing leaves them snowbound in the very festive small town of Snow Falls. Born in the first hour of India’s independence, Saleem Sinai is gifted with the power of telepathy and an extraordinary sense of smell. Drawing heavily on his own experience of ill-fated love, as well as the death of his good friend, Goethe makes the pages hum with angst and repressed desire.The short story A Christmas Memory is a short and beautiful tale about a young boy in rural Alabama, looking back with nostalgia about his elderly friend. As the clock ticks away on the year and the “holiday,” will this fling turn into something even more in the new year? Her husband, Torvald, considers her to be a silly “bird” of a companion, but in reality, she’s got a much firmer grasp on the hard facts of their domestic life than he does.

The story of six siblings and an injustice that shatters their close bond, Booth is the Booker-shortlisted novel by Karen Joy Fowler, author of the bestselling We Are All Completely Beside Ourselves. The more Jekyll yields to his urges, the more powerful Hyde becomes until even Jekyll can’t control him. The resulting list of must-reads is a perfect way to find inspiration to start your classics adventure.There really hasn’t been a definitive book on the art and science of product marketing, and companies have struggled to bring a strategic approach to the discipline. The most surprising thing is that it still can be a guide for the ultimate good life after 14 hundreds of years. Set against the bleak and feral backdrop of the Yorkshire Moors, it’s a story of impossible desire, cruel betrayal, and bitter vengeance that rages with as much life and power as the fierce winds outside. The Velveteen Rabbit longs for this to happen, and one day he finds that he has become the Boy’s very favorite toy.